Free 750 words essay on Social Media vs Traditional Media for school and college students.
One of the most promising invention or development of the 21st century has indeed been the unprecedented proliferation of digitization. However, the advent of social media and its insanely expanding ubiquity has been no less than revolutionary. Social media has changed the way people communicate, companies create or manufacture, marketers advertise, and government governs. Right from triggering Arab Spring to engendering to adding impetus to the Fourth Industrial Revolution social media has changed the world in a spectacularly different way. It thus begs the question as to how exactly and how far is the social media different from the traditional mass or print media that ruled the world since decades.
Traditional media is more of a well-established, permanent, and tangible means of unrolling information to the mass. There is no doubt about the fact that it is costly, non-reciprocating, and hard to measure method of broadcast that gives short term results. It is basically characterized by the newspapers, television, news channels, radio, billboards, and direct messages. Social media on the other hand is a highly interactive and inexpensive means of communication. Besides, it is considered to be measurable with quick information dissemination. Its manifestations are basically found in Facebook, Twitter, LinkedIn, etc. Any communication today is virtually redundant, opaque, and unaccountable unless it passes through the platforms of social media. Even some of the world’s most prominent leaders believe in expressing their first emotion or gesture via means of social media.
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Public relations have seen a paradigm shift with the necessity and inevitability of social media updates. Back then it was just the job of an on-field reporter who had the valid authority and credential of passing out information. Social media has transformed it to bloggers who can have an unlimited space and time to report on crucial events via any public platform. Now it demands the need of content marketing which requires interactive awareness campaigns and compelling tactics shared through social media, hitherto possible only through traditional television or other direct channels.
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Traditional media offered classic marketing while social media claims to outlay quick, efficient, and successful digital marketing. Classic or traditional ways are more uniform and structured. The spread of information is unidirectional and long-ranging, which has been carefully reviewed before putting it out on the public domain. They are more specific with analog characteristics. Such information emanates from formal means through the marketing department. Traditional information has followed certain customs, regulations, adhering to public sensitivities and share wide responsibilities. Whereas digital marketing which is promulgated through social media platforms are dissected, unclear, multidirectional, spontaneous, general, and extremely fast. Social media is a platform for short and quick responses which has the capacity to connect the elite to commoners. There are no reviewers, regulators, or supervisors of this chain, and has a most realistic and unchecked status. The methodology now involves search engine optimization and technical sophistication to reach the masses.
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People of all ages seem to be interested in social media. Now news is mostly accessed online, and print media is fading away. Traditional media doesn’t translate into positive return on investment. It is more like a one-way conversation that has virtually no provisions of feedback. The circulation is less-creative and eventually becomes repetitive. They are mostly expensive and considered trustworthy. In addition to that, there is always a fear of human error. Social media has transformational capabilities, with unlimited reach, quicker results, targeted outreach, with provision to obtain personalized recommendations. It is automatic, transparent, and helps reduce overall costs.
Although the evolution of media has changed customer relationship management, supply change management, publication and circulation of news, it is not untouched with fallacies. Social media has indeed made globalization more realistic and practical, skyrocketed sales, created hundreds of new career options, made production more customized, given voices to the ordinary and encouraged pluralism. Nevertheless, it has also given space to erroneous news popularly known as fake news, compromised the integrity of journalism, spread inaccurate facts too quickly, given space to amateurish reporting, and have downgraded trust on news.
The faults can always be corrected; however, it can be challenging and obnoxiously difficult given the scale and dimension of social media platforms. As people are turning to social media increasingly to acquire information and buy products, it now shoulders greater responsibility and huge tasks of propriety and righteousness. Multiple strategies need to be adopted to make it error-free and non-misleading. Simultaneously, the dignity, respectability, and unmatchable contribution of traditional media can never be underestimated. Both have specific targets, morals, and focus groups, that must be served fairly.