Essay on Importance of Social Media

Free 810 words Essay on Importance of Social Media for school and college students.

Facebook. Tumblr. Pinterest. The list goes on and on. Social media has taken over modern life, casting a massive influence not just on the teenager and the young adult, but also the middle-aged individual and the business corporation. What began as a mode of catching up and staying in touch with our peers, mostly for personal purposes, has evolved into a hugely successful mode of keeping in touch with customer bases as well. In essence, social media has managed to achieve its primary goal: increasing communication.

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Essay on Importance of Social Media

Social media has come under flak since its inception, and with good reason. Many call it distracting, and many condemn its public nature. Yet, despite its many shortcomings, modern life would be very different indeed if social media is taken out of it. Here, let’s take a look at the myriad benefits of this side of the internet.

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Renewing long-lost friendships

Remember the early days of Facebook? Many of us opened an account when we were well into our late teens or early twenties, and had by then lost touch with a number of friends- from school, old neighborhoods etc. Facebook gave us a chance to get back in touch with old buddies we had drifted away from, and rekindle dormant relationships.

Meeting new people

Social media is not just for getting back in touch with people we already know, but also for getting to know new people. They are great platforms to get in touch with like-minded people and starting new friendships. Nowadays, it is quite common to see best friends who hit it off on social media on the basis of common interests, or people meeting on such platforms and becoming a steady couple. Of course, there is the chance of coming across and being victimized by predators, but being careful is part of the game.

Keep up with trending topics

Every news outlet worth its salt has an account with Facebook, Instagram, YouTube, and the likes. Every minute, news is being updated and shared on social media by these outlets, which are in turn followed and re-shared by the netizens, that is, the common public. Through this process, news reaches the farthest corners of the world, making the world a global village in the true sense of the term.

Which brings us to globalization

Social and cultural intermingling is a huge part, and effect, of the phenomenon of globalization. Today, it is possible for a teenager in India to get in touch with and learn about the customs and nuances of the Icelandic culture through social media platforms. There are videos on the internet that deal with every conceivable aspect of every conceivable culture, and it is all there for the entire world to view and learn.

Public platform for expression

Social media websites are a great platform for expressing one’s thoughts and opinions. Every time something momentous occurs, Facebook and Twitter are sent aflutter with comment pouring in from concerned parties. This can have a great impact on political decisions and marketing campaigns. For instance, when Lenskart, the online eyeglass seller started a rather tasteless campaign titled ‘Shake this deal like the earthquake’ right after the Nepal earthquake, all social media platforms erupted in protest, and Lenskart promptly took down the ads. Whether it be expressing your thoughts in support or protest, or a call to action, social media is the perfect platform in modern times.

Gaining viewership

All businesses have a Facebook page, a YouTube channel, and a Twitter handle, and for good reason too. With millions of people already using the sites, and several thousand joining every day, you will be hard put to find another platform ensuring such constant and diverse viewership. These accounts are a great way of letting people know what you have to offer and what exciting plans you have for the future. Advertisements in these social media platforms are more likely to be viewed and clicked upon, and your reach can be global.

Keeps organizations on their toes

Social media is not just for the benefit of the business organizations, but for the customers too. Consumers are free to post queries and opinions on these pages that are right there for the rest of the world to see. One negative review by a consumer can spell serious consequences for the company, which prompts the organizations to do their best to ensure that no such occasion arises in the first place. Net result is better performance by the oganisation and better experience for the customer.

Like it or not, social media is here to stay. Maybe not as we know it today, but it will continue to be a part of the human existence for many years to come. Our best bet would be to filter the good from the bad, and work with its many benefits.

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3 Responses

  1. Deni says:

    Social Media plays a vital role in today’s society. It changed the way people communicate with each other and also in building contact with people so unknown to us. This was not possible earlier, only with the advancement of Social Media did people were given a chance to explore the world outside their well, and share their opinions in public. Some of the famous Social Media’s like Facebook, Twitter, LinkedIn, etc. changed the face of society and approach towards the community. Day by day the number of social media is increasing tremendously. Some stay with their stamp pressed while others just pass out like a wind. It plays a very significant role in personal, social, professional, and marketing sectors.


    Social media and Personal life

    Facebook changed the way we interact with our friends and family. It set a revolution, by which the whole world looked so close to our fingertips. It just brought people far away close together. One can connect with their friends and family so easily and share their life with them on a daily basis. Instead of sending the photos through email to your family and friends, just sharing it in social media was very much easier and has more fun. The comments and likes make your sharing valuable and make you and them feel happy. It is just not photos; you can share anything and everything on this platform like posts, news feeds, etc. Like Facebook, other social media like Twitter helps in building a new relationship within your circle and to know more about any new friends or followers you make. There are many differences in the outlook of different social media’s, but all of them have the same purpose of bringing close which is far.

    Social Media and Business Marketing

    For a success of a business venture, it is required to have a good marketing and quality. Earlier, the marketing sector was depending on newspapers, televisions, direct marketing and word-to-word marketing. But, today apart from all these, Social media marketing is a requirement for a business venture to succeed. The media like Facebook is a perfect platform for advertising your business. People can see what is going on with your venture and share and like your page which in turn gains more popularity. You can post about your new releases and updates about your company and attract people with an excellent post and page. Twitter is another important way to connect with people to expand your sector. You can also connect with people who share similar views using hashtags and thus gain popularity. Another useful media is Instagram where you can post photos and tags to get the attention of your customers and also new customers.

    Social media and Professional

    With the advent of social media, now it is much easier to search for a job or for a company to search for a right candidate. LinkedIn, one of the largest professional platform in the world, is one such platform. It is a social resume for your job search. Employers can drive through these mediums to select a candidate appropriate to their job requirement. The candidate needs to build an attracting profile to stand out from millions of competitors to get attention for the employers. Most of the companies are depending on LinkedIn and others for their employee search and to get updates about their life.

    Social media and other sectors

    It has been included as a curriculum for many business schools all over the world. Social media marketing is a critical area for research and studies to do business to stay in the market. It also plays a significant role in education sector like increasing the interaction between the students, help in team management, help with resources for study, and much more.

    Social media, unlike other media’s, is a two-way communication area. There are different areas of social media gaining importance like social news, education, job search, marketing, and society. All these are crucial in today’s scenarios. More and more people depend on social media because of their ease of availability, its possibility for direct interactions with customers for the entrepreneur, advertising with lesser cost than other Medias and also because it is the best way to increase your ranking by search engine optimization.

  2. Sanjay says:

    Now day people in India want to help government in every manner by using social media . All issues can be easily address and their solution can be found by using social media and Internet if you know how to use in better way to develop India.

  3. Linda says:

    My 18 and 16 year old daughter’s do not have email, smart phones, or FB acct. They don’t care either. Once they drive to work or classes they will have a phone (cheap, no texting) for emergencies. They can use the PC and internet without difficulty. Their lives don’t revolve around social media! They socialize with us and their friends that aren’t online.

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