Essay on Patanjali
Free 790 words essay on Patanjali for school and college students.
Ramdev Baba – a yoga guru or an entrepreneur, there is no specific description of this man anymore. The once upon a time yoga guru has paved his path into the world of business, politics, agriculture and Ayurveda successfully. His popularity for practicing and popularizing yoga did help him gain a huge amount of attention from the masses which triggered his business plans and helped him to build up the now multi-crore company – Patanjali Ayurveda.
Patanjali Ayurveda is a top Indian FMGC company (Fast-moving consumer goods). The areas served by are South and Middle East Asia countries like India, Nepal, Bangladesh, Azerbaijan, Sri Lanka and Saudi Arabia, India being the root center of it all. Patanjali was started back in 2006. Established by Baba Ramdev along with Acharya Bal Krishna (now the Managing Director), the company has reached the highest profit levels in a really less amount of time. The main aim of the company is to bring back the ancient roots and practices of the Indian culture, enhancing it using the current technologies for the benefit of the people. Future group has tied up with Patanjali and sells about US$4.7 million (Rs 30 crore approx.) worth of Patanjali products every month.
The product services provided by Patanjali are of foods, beverages, cleaning agents, personal care products and ayurvedic medicines. The widest variety is that in the sector of personal care and food. The total number of products produced by Patanjali are around 444, out of which 45 are that of cosmetics and 30 that of food products. All the products are made from Ayurveda and natural products (as claimed by the company). The company has also launched beauty products, baby products and over 300 ayurvedic medicines for body ailments and body conditions like common cold and even chronic paralysis. It has also given a statement of entering the textile industry. Patanjali launched its instant noodles on 15 November 2015. But the Food Safety and Standards Authority of India shut them down by a notice as neither Patanjali or Aayush, which are the two brand names under which Patanjali got licenses, have got any approval for manufacturing instant noodles. Patanjali will also be setting up a new manufacturing plant Patanjali Herbal and mega Food in Balipara, Assam which will be the largest facility of Patanjali in India. They are also venturing on a new product: lipsticks. This happened on the sets of ‘Sabse Bada Kalakar’ where a woman put forward this wish. Baba Ramdev replied, “Aapne manga hai to aapka sapna pura karunga (now since this is your wish, I will surely make your dream come true)”.
The manufacturing facilities of Patanjali are base in Haridwar while the registered office is in Delhi. It was set up 10 years ago and at this moment have a current turnover of around 5000 crores. At such a pace, Patanjali could become the fifth largest company in the country after big industries like Hindustan Unilever, Nestle India leaving behind brands like Dabur, Godrej and Marico. The Managing Director, Acharya Balkrishna, of Patanjali Ayurveda said in an interview, ” Our target is to go beyond Rs 500 crore a month. Because we are also making plans for future expansion, we are moving in line with the target” he said. The newest target for Patanjali Ayurveda are the rural markets, where it really wants to deepen its roots. One third of Patanjali’s turnover is from the rural areas itself. Balkrishna said in an interview, “We are expanding our reach through tempos which can go deeper in rural markets. We will begin with 500-600 tempos and will gradually expand the network”. Patanjali Ayurveda has also started its FMGC expansion as dealership and distributorship in the whole country and will spread over timely overseas.
But since the business is expanding with flying colors the controversies are not much far away from it. The most recent one is that of the famed Amla(gooseberry) Juice. The juice has been unavailable in stores since it failed to clear some laboratory tests conducted by West Bengal Public Health Laboratory in Kolkata, thus facing friction for its manufacturing by India’s Canteen Stores Department (CSD). In clarification, a company spokesperson gave the statement, “Patanjali Amla juice is not a food product, it is a proprietary ayurvedic medicine sold by Patanjali”. They said they believe that the problem is in the clarity of India’s food labeling laws. The company is however confident that the juice will soon arrive back in the markets.
Thus, Patanjali has achieved tremendous success and fame around the globe and throughout India in such a short time. Hoping that it keeps on providing the truthful and useful services, that it claims of, we wish the company more success and profits in the future.